EMERGE are an innovative medical research group based at the Edinburgh Royal Infirmary. Looking to bring the same level of professionalism and high standards to their external communications as that of their science, they approached us to develop their brand and build them a web presence.
Although EMERGE is made up of highly motivated and skilled individuals working on all sorts of different trials and projects, they’re all about collaboration, each of them sharing a passion to see an improvement in the patient’s chances of survival within the realm of emergency medicine. We wanted an identity which captured something of various strands coming together in pursuit of a common purpose, along with a sense of direction.
We went through various iterations and a lot of circles (at one point inadvertently recreating the Death Star in the process) but we got there!
When it came to the website we wanted to create something that communicated aspiration and represented all that they were up to; serving a variety of audiences.